John McKeown publishes sixth edition of Brand Management in Canadian Law
John McKeown has published, through the University of Toronto Press, the 6th edition of Brand Management in Canadian Law, a comprehensive guide to the legal and practical considerations involved in building, protecting and maintaining brands in Canada.
The updated edition reflects the evolving legal landscape impacting brands, including developments in advertising, online use and regulatory requirements. It provides practical insight across the branding lifecycle—from selecting and protecting a brand name to managing brand assets and developing effective brand governance strategies.
Topics addressed in the book include trademark protection and enforcement, branding on the internet, domain name management, advertising and competition law considerations, and the growing importance of corporate social responsibility in shaping brand value.
The publication is a valuable resource for legal professionals, law students and educators.
To learn more and to purchase the book, please visit the University of Toronto Press.