Firm News

Loopstra Nixon LLP Named Official Law Firm Partner of Ontario Honda Dealers Indy Toronto

The firm has signed on as a sponsor of the high-profile annual race weekend.

Loopstra Nixon LLP, one of the fastest-growing law firms in Ontario, is proud to announce our partnership with the Ontario Honda Dealers Indy Toronto event, taking place this July 19-21 in downtown Toronto.

Motorsports may seem like an unlikely fit for the conservative culture of most traditional law firms and Managing Partner Allan Ritchie wouldn’t have it any other way. “We set out to identify a flagship partnership for 2024 that matched well with our culture and our mission. We looked at a lot of options and the Ontario Honda Dealers Indy Toronto was a clear winner.”

“We’re excited to partner with one of Canada’s fastest growing law firms,” said Jeff Atkinson, president of Ontario Honda Dealers Indy Toronto. “We believe this is the beginning of a long and rewarding relationship.”

Loopstra Nixon’s Director of Marketing and Business Development, Elora Schatzker, described the draw of the event and motorsports more generally. “Indy Weekend is a quintessential Toronto tradition. It is a festival of excitement and showcases our beautiful city to visitors and viewers around the world.”

“We see a lot of parallels between racing and our firm,” she continued. “Success in motorsports requires a team of bold and brave professionals with phenomenal technical expertise and well-honed instincts. Teams must excel at both long-term strategy as well as split second tactical changes. These are the aspirational qualities our law firm strives for every day.”

Loopstra Nixon Partner and Chair of the firm’s Equity Diversity and Inclusion committee, Bobbi-Ann Wallace, stated that, “Motorsports present a rare opportunity for people of all genders to compete at the highest levels of the sport. Our sponsorship aligns with our continued commitment to support the creation of opportunities at the firm for our diverse team."

Another Loopstra Nixon Partner, Michelle Mondorf (also a committed motorsports enthusiast) shared her excitement: “We’re all incredibly excited about the value alignment with the Ontario Honda Dealers Indy Toronto. Our lawyers are fast-moving, with precision and strategy. We are brave and deliberate and bold. We can’t think of a better metaphor.”

As official law firm partner of the Ontario Honda Dealers Indy Toronto, Loopstra Nixon will enjoy high visibility brand placement throughout the venue and on the track, as well as having the opportunity to entertain our guests with an unforgettable race experience during the event weekend.

The 2024 event is scheduled to take place July 19-21 at Exhibition Place and on the streets of downtown Toronto. Visit the Ontario Honda Dealers Indy Toronto website for more details.