Managing Brand Risk: What Businesses Need to Know

Understanding brand management and its intersection with Canadian laws is vitally important to your business. Join John McKeown, Partner at Loopstra Nixon, on May 5, 2026, for a webinar on the current and emerging legal risks in this area.

This session coincides with the release of the 6th edition of Brand Management in Canadian Law, which explores these topics in greater detail.

Topics discussed will include:

• Measuring, enhancing and protecting brand value, including corporate social responsibility;
• Trademark management, use and compliance with the Trademarks Act, and maintaining enforceability of registered rights;
• Managing and controlling brand expression, with a focus on maximizing distinctiveness and addressing confusion in the marketplace;
• Cybersecurity and data protection;
• And complying with the Competition Act, including advertising and marketing requirements.

CPD: For legal practitioners, this program qualifies for up to 1 hour of Substantive CPD in Ontario.

Click here to RSVP to this webinar.

If you have any questions, please contact marketing@ln.law.